Wood vs. Other Materials:
Just like wind and solar energy, wood is a renewable resource. Using energy from the sun and carbon from the air, trees produce wood. To assure wood is available in the future, sustainable reforestation is practiced by responsible lumber companies. On the other hand, materials like steel or plastic require more energy and chemicals to be mined, refined, mixed and molded. As these non-renewable resources are consumed, scientists simply develop more harmful methods for extracting them. The following graph shows the green house gas emissions resulting from the use of common materials compared to wood:
Notice that while the use of one ton of steel emits a relatively intermediate 700 kg of pollution, the use of one ton of wood actually reduces pollution by 400 kg. This is because approximately 50% of wood's weight is composed of carbon that was removed from the air during photosynthesis. Thus a reduction in pollution can be expected wherever wood can be substituted for steel, plastic, aluminum and other non-renewable materials. And fortunately, wood is found naturally with many different mechanical properties making it ideal for countless applications. For example, balsa wood is extremely light while hickory is extremely tough, and white cedar is highly resistant to decay. In addition to having many desirable mechanical properties, many woods are highly prized for their beauty.
Why use wood to make watches?
Our wood is an excellent material for watches because it is comfortable, beautiful and durable. We carefully select the wood for our watches to optimize each of these qualities. You'll find our watches are lighter than watches made from most any other material. Weighing only about 1.5 ounces, you'll be amazed at how easy it is to forget you are wearing one. Because they are made from materials as natural as your wrist, they are non-toxic and hypo-allergenic. These qualities, combined with wood's natural beauty, make it an ideal material for your new watch.
If you would like to learn more about wood's amazing qualities and its use as an eco-friendly material, we highly recommend The Wood Handbook - Wood As an Engineering Material from the U.S. Department of Agriculture.